Taehun Soft is building Dapgeul, a Claude-powered assistant that drafts replies to customer reviews for Korea’s restaurants, cafés and shops — in each owner’s own voice, approved by the owner before anything is posted.
“The broth was great, but the delivery was 40 minutes late.”
On Naver Place and Korean delivery apps, ratings and owner replies shape which shop a customer picks. Owners know every review deserves a thoughtful answer, but after a twelve-hour day of service, most go unanswered — and the angry ones that matter most are easy to miss.
A careful reply takes minutes. Multiply by every review, every day, for a one- or two-person shop.
Korean customer service needs warm, precise honorifics. A curt or defensive reply does more harm than none.
Hygiene, wrong orders and late deliveries need a fast, careful response — they get buried among compliments.
Dapgeul (Korean for “reply”) is designed as a simple loop: Claude reads, understands and drafts; the owner approves.
Claude reads casual Korean reviews — slang, sarcasm, mixed praise and complaints — and classifies what the customer needs.
Claude APIUrgent issues such as hygiene, wrong orders or delays are flagged so the owner sees them first.
Structured outputClaude writes a reply in the owner’s voice from a per-shop style guide built from the menu, policies and past replies.
Per-shop guidanceThe owner approves, edits or skips each draft. Edits refine the style guide. Nothing is posted automatically.
Human in the loopReplies to customers must sound warm and natural in Korean honorifics, not translated. Claude writes Korean in exactly this register.
A reply to an upset customer must not over-promise or sound defensive. Claude follows detailed guidelines, so drafts avoid offering refunds or discounts the owner has not approved.
A shop’s menu, policies and history of replies fit in context, so every draft is grounded in that shop — not a generic template.
We build with Claude Code every day — from prototypes to this website. Claude is how a solo founder can build, test and support a product for thousands of shops.
A one-person software company founded by Taehun Lee, a software engineer with professional experience building consumer mobile apps and backends. Taehun Soft builds practical AI products for small businesses, starting with Dapgeul.
We’re looking for restaurants, cafés and shops to shape Dapgeul with us. Partnership inquiries are welcome too.
taehun@taehunsoft.com